Hedrich was a scholarship football player at Case Western Reserve University in Cleveland, Ohio, before pursuing a career in writing and, eventually, marketing. After years of producing award-winning feature stories for Cleveland Magazine, Hedrich became senior copywriter at Cleveland advertising agency Glazen Creative. In 1994, Hedrich founded the Prodigal Media Company (later renamed The Prodigal Company) and grew the agency from a one-man-shop to the largest marketing agency in the region. Simultaneous with the development of Prodigal, Hedrich co-founded the November Group, a political consultancy that advised many of the regions most successful elected leaders. Hedrich’s areas of expertise are strategy, political consulting, branding and creative direction. As Prodigal grew, Hedrich phased out his political consulting work. However, Prodigal and ShaleComm clients still benefit from the knowledge he gained and the connections he made during that time.